Sunday, February 2, 2014

Questions on Quest Bars


In a class action lawsuit, the company that makes Quest Bars is being sued for overstating the good parts and understating the bad parts on their nutritional labels.

"However, the dietary fiber content is dramatically overstated and the active carbohydrate content of the Subject Bars is materially understated. In fact, when the Subject Bars are subjected to quantitative nutrient analyses, the results show that the Subject Bars actual fiber content is overstated anywhere from 50% to 10-fold depending on the particular industry-accepted methodology implemented"

I saw these bars in Hi Health the other day. The clerk told me they were flying off the shelf. It makes sense, they were high in protein, fairly low carb count for a bar of its size and a really high fiber count, which brought the net carb total into a range that someone on a high protein, low carb diet might get some use out of.

Of course it tasted like a typical supplement bar, so it is not surprising to find out that they are fudging their numbers. The real issue is that too often we look towards easy solutions. It is a heck of a lot easier to throw down a quick protein bar than it is to plan ahead to make sure that real food is available. Things like these nutrition bars have their place, but can not come close to replicating the nutrition and health benefits of real food.

Besides, which really tastes better: a chalky supplement bar or a delicious grilled ribeye?

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